Sep 26, 2011

How I Adore Sunglases

There is something of a set of sunglasses which makes them arguably probably the most quintessential 'must-have' pieces of historical. They are not only immensely practical, offering protection from the dangers with the sun, they're an enormously versatile ornament, for sale in an enormous range of styles, colors and prices to accommodate every pocket. Given their worldwide popularity, sunglass manufacturing has developed into a very lucrative, but highly competitive industry even though some manufacturers rise and wane inside the public affections, there's one company that continues to be forever symbolic of the eyeglasses that protect our eyes from your rays of the sun: Ray-Ban

Although Us President, Benjamin Franklin, is usually credited with inventing eyeglasses (he was the individual that developed the very first bifocal lens in the 1780's), the first reading glasses were developed in Italy, as soon as 1260. People continued to be fascinated with things optical throughout the centuries that followed, then, in the mid-eighteen hundreds British scientist James Ayscough begun to research tinted glass, as well as the possibility that such technology enable you to improve vision impaired eyesight. As successful because he was, it had not been until 1929 that the indisputable fact that glasses could filter the sun's rays was presented with any thinking. In those days, U.S. optical company, Foster Grant, started to realize the thought further, right until, later that same year, the first ever pair of sunglasses were sold from the Woolworth's store about the Atlantic City boardwalk.

Recognizing how the new technology might be beneficial to their pilots, the U.S. Army Air Corps asked another prominent American company, Bausch & Lomb, to produce eyeglasses that will protect the eyes from your dangers of the glaring sun, when flying.

It had been U.S. eyeglass company, Ray-Ban, who really ran with all the concept. In 1936, using the newly available polarized lenses, and a wide frame that offered maximum defense against the sheen of your instrument panel, Ray-Ban begun to produce a lens that banned sunlight. Some three years later, this type of sunglass so popular with pilots, became easily available towards the American public. Ray-Ban 'aviators' were born.

As Americans came of aging, so too did their eyewear. Throughout the war years Ray-Ban continued its working partnership with the Air Force, creating Gradient mirror lenses that was able to be both highly practical and trendy concurrently. There is something with that American flyer in the tough brown leather flight jacket, whose sunglasses hid his eyes. Ray-Ban had just made sunglasses sexy.

Ubiquitous within the 1950's, sunglasses became not only eye protection. Worn by A-list celebrities in Vegas and Hollywood -stars whose every move was scrutinized and emulated all over the country- sunglasses became a fashion accessory, and Ray-Ban was quick to support the growing trend for first time designs and colorful frames, which they marketed to women particularly.

Keeping up-to-date with space-age technology, the organization developed shatterproof lenses inside the 1960's and the rise in popularity of sunglasses continued to increase when fashion icon Jackie Kennedy was often seen together with her trademark, oversized frames. Around the silver screen, sunglasses were becoming an essential a part of any actor's costume, with celebrities like Peter Fonda and Audrey Hepburn, playing stylish, sunglass-wearing, characters have been able to hide their eyes from your audience and remain convincing.

Ray-Ban continued to develop new designs in the 1970's and 1980's: their 'Wings' model was indeed a forerunner towards the very modern, half-frame, lens these days. In the era of American TV cop shows, like Starsky & Hutch, and Chips, the mirrored lenses once so popular in the 1940's, begun to reappear. Ray-Ban was retro.

Stylish and modern, funky and retro, Ray-Ban remains the main point on sunglass manufacturing even today, no mean feat when one considers your competitors available. Undoubtedly, the company will continue to have endurance on the market, because through the decades it has evolved using the nation and give people exactly what they need for eyes: trustworthy protection of a hi-tech set of sunglasses, and also the serious 'cool' of a damn sexy couple of shades.

No comments:

Post a Comment